The Takeaways:

  • Emily J. Casey co-founded FEMNA with her partner, Maxie, to provide a one-stop-shop for women facing various hormone-related ailments or symptoms across all stages of life.
  • Hormones fluctuate day-to-day, week-to-week, and throughout the entire lifespan. FEMNA provides functional hormonal support with their handcrafted herbal products.
  • FEMNA offers products for menstruation, PMS, fertility, pregnancy, menopause, and overall general well-being.

Women’s bodies are sacred, powerful, and intelligent. Our bodies fluctuate on a daily basis, we detox each month during menstruation, and we have the ability to grow tiny humans. Our bodies are portals that guide new life into this world. But without hormones, none of these magical processes could take place.

When our hormones are balanced, our body’s natural biological processes take place as they’re meant to. However, thousands of women (and men) experience hormone imbalances, which can present themselves as physical and emotional symptoms. Emily Carter, co-founder of FEMNA, was one of these thousands of individuals who suffered from severe hormone imbalances. After years of suppressing her body’s natural ability to ovulate with oral contraceptives, due to a condition called Polycystic Ovary Syndrome (PCOS), she began to question the effectiveness and longevity of synthetic hormones.

Her personal experiences, along with the determination to find a natural path to realigning her own body’s hormone regulation, opened her eyes to the lack of resources available for women experiencing similar conditions and symptoms. She recognized a growing need for reliable, natural solutions for hormone-related ailments at all stages of a woman’s life. Soon after, she met Maxie and, together, the two of them moved forward into the business world, and FEMNA was born.

FEMNA is a unique business. The overall goal is to be a resource for women to find natural relief from symptoms related to menstruation, fertility, PMS, pregnancy, menopause, and general well-being. They work in collaboration with herbalists, doctors, midwives, and other professionals to create teas, essential oil blends, and body oils with herbs and natural ingredients that target specific hormone-related symptoms and overall wellbeing.

“We create herbal products for women in every stage of their life, that targets really specific ailments or symptoms that they experience as a result of the fluctuations in the hormones that we naturally experience.”

Speaking with Emily was fascinating and educational. It’s clear that her passions lie in helping women find holistic relief from hormone imbalances. Her heart is in this business, and I am personally grateful for the resources she and Maxie have developed to empower women to learn to love and guide their body’s feminine cycles.

Enjoy listening to this podcast with Emily, and let us know what you think in the comments! Be sure to check out FEMNA’s website and explore their herbal products, teas, essential oil blends, and educational information.

To help support FEMNA’s efforts, you can follow them on Instagram and Facebook. Emily and Maxie also love personal contact with their customers so, if you have any questions, feedback, or ideas for them, feel free to reach out via email!

You can also view the full episode here.

And, again, thank you, Emily and Maxie, for reminding us with your love and knowledge that our bodies are truly sacred.


Emily J. Casey, from Melbourne Australia, is the co-founder of FEMNA, a company and movement dedicated to help women take control of their own health by incorporating herbs into their lives. Living life with Polycystic Ovary Syndrome (PCOS), and meeting so many other women with the same or similar struggle, inspired Emily to educate herself on female hormones. What are they? How can you balance them? Why do they need to be balanced? While she lived in Iran, she was exposed to herbal medicine as a mainstream medical solution. This sparked her fascination in how women use herbs to alleviate their ailments, rather than becoming dependent on synthetic drugs. Emily met her co-founder, Maxie, and they felt a spark immediately. With the fusion of Emily’s passion for her own health and herbal medicines, and Maxie’s expertise in feminine products and her thriving Ruby Cup business, FEMNA was born. Right now, FEMNA produces teas, essential oil blends, and body oils made from all natural ingredients and organic herbs, that target hormonal balance and female well-being.