Written by Nancymarie B. @sincerelynancymarie

Going green is more than just a trend, it’s a worldwide movement, focussing on valuing and protecting our environment, and we are ecstatic that more and more people are joining the cause. This is why we want to give kudos to these five eco-responsible brands, who are taking major strides to reduce their carbon footprint and help others do the same.  


Lush is proof that being eco-conscious can be simple & enjoyable. From small beginnings, Lush has set industry standards for eco-responsible holistic skincare.

Every product within the Lush brand is 100 percent vegetarian, with approximately 80 percent of their products being vegan-friendly. Made in-house, using natural and organic fruits, veggies, and essential oils, a firm and clear commitment to stop animal testing is embedded in their brand DNA. Their naked packaging reduces waste and the use of preservatives. It’s lotion,“Charity Pot,” sees the company giving back to the community, by donating 100 percent of the purchase price (excluding taxes) to one of their favorite charities.


Northern California-based, Juice Beauty, is committed to transforming cosmetics by using clinically validated, authentically organic beauty products. Using plant-based pigments, their product line is all natural, vegan, and cruelty-free. While many OTC brands use water or petroleum bases as fillers or thickeners for their product lines, Juice Beauty relies on  antioxidant-rich botanical juices high in vitamin C and polypeptides. Ingredients include algae, grape seeds, and essential oils, combined with vibrant plant pigments instead of dyes, to create high quality products that are good for your face and for the environment. They are certified USDA organic, and use solar and wind power to make their products. Get your beauty on as they have a whole range of products, from mascara, shadows, blushes, foundations, and lip colors. Another bonus? All packaging is made from recycled materials.


Founded on the principles of the Ayurveda healing traditions, Horst Rechelbacher developed the company best known for its line of hair care products in 1978, with the goal to offer beauty professions botanical products that are good for them, the environment, consumers, and communities.

The Aveda product line, including skincare, cosmetics, and aromas, are made without harmful parabens, sodium lauryl sulfates, or phthalates. And if you can’t pronounce the ingredients, you probably shouldn’t be lathering them on your body or scalp anyway. Instead, Aveda is dedicated to the “art and science of pure flower and plant essences.” They responsibly source their key ingredients from different habitats the world over, from sustainable and renewable plant-based origins. Their ingredients are certified organic, and they use recycled packaging materials, claiming to be the first company ever to use 100 percent post-consumer recycled PET plastics.

We love a giver. Aveda has raised nearly $60 million US since 1991 for environmental causes that include conservation of old-growth forests and endangered species, and they have provided clean drinking water to more than 1 million people through their partnership with the Global Greengrants Fund.

100% PURE

Susie Wang, creator and founder of 100% Pure, had a goal to make the purest products and promote clean, healthier living. Her 100% Pure beauty products are made from cold processed, unrefined, non-toxic, and vegan ingredients, derived from organic floral hydrosols, rice wine (sake), teas, and aloe juice—they never use water, fillers, or thickeners in any of their products.

The vivid colors are derived from fruits, vegetables, teas, and plant pigments, ensuring only the highest grades of vitamins, antioxidants, and phytonutrients, to make the skin healthier. Where many companies use polymers (liquid plastic) for application ease, 100% Pure invented a nano-spinning method that manipulates the molecular composition of ingredients, allowing them to penetrate the skin while retaining their natural essence.

Their products also undergo a rigorous nine-step testing process that includes testing to ensure the raw ingredients have not been exposed to chemicals, pesticides, herbicides, or fertilizers. As you might expect from a company so intent on healthy clean living, they use only post-consumer recycled packaging made from biodegradable cornstarch, and never any BPA or phthalate materials.


“At Ecco Bella, we invent hard-to-find beauty products where we break all the rules.” Over 25 years ago, Sally Malanga created Ecco Bella as result of her disgust for the cosmetic industry’s use of animals for testing. Since then her brand has been determined to stand up against the status quo and provide products for customers that are cruelty-free, eco-friendly, and effective.

Within Ecco Bella, science and nature come together to create useful plant and mineral products that are good for your skin and the environment. Their use of GMO-free soy liposome VitaminCells allows their cosmetics and skincare products to provide an extra layer of protection that promotes a long-lasting effect. Microbeads have been a common addition to many skincare and cosmetics products, and companies have been eliminating them due to the negative effect they are having on the environment. This company avoids microbeads in all of their products. Most of the products are vegan, all are paraben-free, and they offer refillable and recyclable containers for their makeup.   

More cosmetics makers are joining the cause to protect the planet and all her beings, with the use of all-natural ingredients and biodegradable or recycled materials. As you’re using products like these daily, why not start reading the labels and supporting eco-friendly brands like these today?