Good On You: The App That’s Changing the Way We Shop For Ethical Clothing

The Takeaways:

  • Good On You is an app that rates brands in the fashion industry on a five-star scale based on the sustainability and ethical practices used in manufacturing the clothing
  • Brands earn their ratings based on three components: methods of production, quality-of-life for their employees, and animal cruelty assessments
  • The app is FREE to download!

The other day I was out shopping for a new bathing suit. As I was pulling hangers off the rack, it occurred to me that I had no idea where the majority of these fabrics came from or how they were manufactured. I wondered about the quality of the material, if there was micro-plastic particles hiding behind the bold prints, and the health of the human whose hands had been sewing this suit just months before my hands found it.

The fashion industry has been making serious strides toward sustainable and ethically produced products, though some brands are more dedicated to these practices than others.

Curious how your favorite brands stack up against the rest? There’s an easy way to find out: use the Good On You ethical shopping app!

Sandra Capponi, co-founder of Good On You, grew up in Melbourne, Australia, and found her niche in the fashion industry after focusing on social justice issues for many years. The Good On You app gives consumers the power to shift the culture in the fashion industry by rating brands based on the ethical practices used to manufacture their clothing line. The app also encourages brands to improve their rating by transitioning to sustainable and ethical methods of production, increasing quality-of-life for their employees, and eliminating animal testing.

Good On You is free of charge, and provides tips and resources about the evolution of the fashion industry by highlighting the newest ethical brands in the business. Their overarching goal is to encourage both consumers and corporations to take responsibility for the health of the planet to create lasting change.

“Everytime we buy, we vote for the kind of world we want to live in”

Be sure to listen to this week’s podcast to learn more about Sandra and the Good On You app, you can do that here on our website or on iTunes. Your next step after that? Download the app and start learning about your favorite brands! Check out their website, and follow them on Instagram and Facebook to stay up to date on their progress.

Thank you, Sandra, for being on the show! I LOVE this app and will recommend it to everyone I know.  

Sandra is the co-founder and head of business development at social impact startup, Good On You. The free Good On You app gives ethical ratings for 1000s of fashion brands so shoppers can make a difference every time they shop. With over 10 years experience in corporate social responsibility, Sandra has long been concerned with sustainability and supply chain issues in big business. Sandra left the corporate world to join the founding team at Good On You as she sees huge potential in creating a fairer, more sustainable future through the everyday purchasing decisions we all make.